If you want your business reputation to be professional, then don’t take an amateur approach.
Good writing makes you and your company look better. It bridges communications platforms.
Having a professional and established writer serve as the voice behind your company has several benefits. Good writing packs a punch by delivering key messages in various forms – social media channels, press releases, news stories for print publications and speeches.
All of these editorial pieces are often written in different styles.
A good writer is diverse and capable of delivering informative pieces on obscure topics.
For example, writing for social media requires concise wording that fits within set character limits. It also must catch the attention of readers on the go.
Writing for websites also requires a unique set of skills – using SEO keywords that focus on readability. These are words and phrases in your content that make it possible for people to find your site via search engines.
You and your company will see better results thanks to well-written communications material.
When a press release is well-constructed, it’s interesting and relevant to the target audience, increasing its chances of being shared.
And don’t overlook the fact that hiring a good writer to handle your business communications will allow you and your team more time to focus on what you do best – running your business.
Whether you’re a startup or well-established, dozens of tasks – big and small – meet you at the start of each day and week. Returning phone calls and emails and meetings with clients take up valuable time. There are more important things to concern yourself with than coming up with new ways to create press releases and website content.