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The Internet is never closed.

Martin Charlton / April 16, 2020

Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away.Lean on your website and social media …

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Content focus should be people

Martin Charlton / March 21, 2019

If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members.Want more clicks on your social media channels? Tell stories about people.The Seattle …

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Responding to criticism

Martin Charlton / February 14, 2019

No one likes criticism. It can be humbling and difficult to hear.Unfortunately, it has become the norm and very much a reality of our online world.Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …

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