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storytelling

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There’s a story behind every person, every company and every business plan.

Martin Charlton / August 14, 2020

For the people directly involved, they may not share the same level of intrigue as someone looking in from the outside.Martin Charlton Communications has an interesting story of how it got its start. Your company does too.Who are your …

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What’s your story?

Martin Charlton / September 13, 2019

We all have a story to tell.No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning.Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of …

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Discover your website’s secret weapon and why it matters.

Martin Charlton / April 7, 2019

Congratulations! You have a website and a profile on social media channels.Now what?Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media and …

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Storytelling with Jeter, Pt. II

Martin Charlton / February 5, 2019

This is the second installment of a two-part series…The afternoon didn’t start on a positive note.Alex Rodriguez, the polarizing all-star, was the first person I saw inside the clubhouse. He stood in front of his locker, in full uniform, …

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Storytelling with Derek Jeter

Martin Charlton / February 4, 2019

What do you say when you’re face to face with Derek Jeter? What question hasn’t he been asked a hundred times by the thousands of reporters during his career? A man who is as guarded and bland as he is with the media, is there anything I could say or …

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Content created with interviews

Martin Charlton / January 9, 2019

Need an answer? Ask a question.Looking for clarification? Ask another question.One simple reason why an employer conducts job interviews with prospective employees is to ask direct questions that pertain to a person’s resume. It’s the most …

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How well is your website telling your unique story?

Martin Charlton / November 2, 2017

How well is your story being told by your website? …

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Storytelling with a deeper impact

Martin Charlton / October 26, 2017

Champ Pederson won’t get a game-winning hit in the World Series this year. In fact, he’s not even on the Los Angeles Dodgers’ playoff roster. Though he’s every bit a part of the team as his younger brother Joc Pederson, an outfielder in his third …

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