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Writing

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Tell Your Stories to Build Understanding

Martin Charlton / June 29, 2021

To be successful, people need to understand who you are and what you are trying to accomplish.To do that, you need to invest time and resources into telling your story.This is especially true if you are an organization that is doing something …

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Bad writing affects your brand

Martin Charlton / March 9, 2021

Typos, grammatical errors and poor punctuation are examples of sloppy writing. And if you take a lazy and careless approach to content, what does that say about your company as a whole?If you want your business reputation to be professional, …

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Bad writing makes you look like spam

Martin Charlton / January 5, 2021

One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing.Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …

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Content focus should be people

Martin Charlton / March 21, 2019

If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members.Want more clicks on your social media channels? Tell stories about people.The Seattle …

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Writing

Bad writing will damage your opportunities

Martin Charlton / March 6, 2019

If you want your business reputation to be professional, then don’t take an amateur approach.Good writing makes you and your company look better. It bridges communications platforms.Having a professional and established writer serve as the …

[Read more...] about Bad writing will damage your opportunities

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