You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content?
Dentists specialize in teeth, not telecommunications. Much like the leader of your business has more pressing duties to address.
So, if your company is looking to add content to its website and social media channels, then it should use someone who specializes in this line of work – a journalist.
Journalists write and shoot video and package it together in a story form that is of interest to the general public. This is their specialty.
What is it about a story that convinces people to click on it, to read it, to share it with others? For starters, it needs to be well-written and free of misspellings and grammatical errors. It needs to be compelling and relevant, relatable and informative.
Journalists have a nose for this exact need. They possess a keen eye for what’s different, what’s informative, what’s of interest to an audience. While the average businessperson may know a lot about their business, they likely don’t carry the same aptitude for a strong news story.
Every company has an origin, so share it with your audience. Every employee is unique in his or her own way. Tell that story and give your company a soul and a personality.
An external perspective, especially that of a journalist, is sometimes all it takes to unearth that diamond in the rough. A fresh look and a new take on something that is taken for granted could be repurposed and given life.
Occasionally, what makes news isn’t always obvious and in plain sight. This is a where a journalist’s keen eye can make the difference in finding that story and sharing it with an audience.
A company’s website and social media channels present the perfect vehicle for relaying industry news and stories with your audience, with potential customers, with the community, with the world.
But these vehicles need to be fuelled or they become obsolete.
Everyone has a story to tell. Hiring a professional storyteller to share that story just makes good business sense.