• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Martin Charlton Communications

We tell your stories

  • Home
  • What we do
    • Government Relations
    • Communications
      • Communications Audit
      • Communications planning
      • Content Marketing
      • Crisis communications
      • Issues management
      • Fractional communications
      • Podcasts
      • Public Relations
    • Digital and social media
    • Event management
    • Media
      • Media relations
      • Media training
    • Newsroom
  • Who we are
    • Our team
  • Blog
  • My Newsroom
  • Contact
  • (306) 584-1000

It’s time to turn the page

Paul Martin / September 12, 2018

Getting your Trinity Audio player ready...

The Humboldt Broncos junior hockey team begins a new season tonight and it’s exactly what that franchise and its fans, its billet families and that city needs.

It’s a fresh start and hopefully one that offers even the slightest nudge toward a new beginning for everyone who was impacted by the tragic bus crash from April 6 that killed 16 players and coaches and injured 13 others.

Humboldt-BroncosOver the past several months we have heard emotional stories of loss, of heartbreak, and ones of survival and determination. Now it’s time to write a new chapter to this story.

It was one that was far-reaching. Condolences from around the globe found their way to the small Saskatchewan city. A Go Fund Me campaign soared into the millions of dollars as Saskatchewanians and Canadians demonstrated their compassion for the families that were forever changed.

It’s a story that still to this day tugs on heartstrings. It’s a story that will never be forgotten. But it’s a story that needs a new direction. It already has a new coach and several new players.

Tonight, there will be tears during the pregame and especially during the post-game ceremonies. But soon after the puck drops on a new season, it’ll be about hockey again. That’s the precise remedy the two returning Broncos players need, and it’s what everyone within that organization and in that city needs.

Sports, especially hockey in this country, have a way of distracting us from reality. If only for a couple of hours, we forget about life’s problems and focus on a game that has no significant impact other than to our emotional well-being.

The season will take shape. Goals will be scored and games will be won and lost over the next few months. There is a hope that life will return to a sense of normal again, after the national media and their bright lights pack up and head home.

Though we know nothing will be like it was prior to the crash, we can wish the Broncos a successful season and the people of Humboldt a fresh start, remembering what they lost.

Filed Under: hockey, Humboldt, Saskatchewan

Paul Martin

Primary Sidebar

The latest news in your inbox

Receive email updates from MyNewsroom and Martin Charlton Communications, including daily Paul Martin Commentaries.

Sign up

Recent posts

  • Martin Charlton Communications and Fraser Strategy strategically align to create full-service communications entity
  • Listen for emotion to identify messages to use in telling your story
  • Cabinet shuffles show that the Saskatchewan government plays it safe
  • What do the results of Saskatchewan’s recent by-elections mean?
  • Edgy tourism slogans for marketing Regina offer lesson

Footer

Our work supports the success of our clients again and again by telling their stories to connect to people and to inspire action.

hello@martincharlton.ca
(306) 584-1000

CONNECT WITH US

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2025 · Martin Charlton Communications