No one likes criticism. It can be humbling and difficult to hear.
Unfortunately, it has become the norm and very much a reality of our online world.
Nonetheless, the answer to dealing with critics is not deleting your Facebook page or restricting voices in your comments section. Red flags would certainly be raised if you only read rave reviews and glowing comments. Is it too good to be true?
Instead, your social media platforms are ideal gateways to the public. Understanding how to respond – yes, respond – to wide-ranging commentary could maintain your brand’s or your company’s credibility.
Comments from the online community are not a one-size-fits-all set of opinions. Feedback can range from positive to mildly critical to downright rude and hateful. Expect all of the above and anything in between.
Satisfied and pleased clients and customers always are a pleasure to deal with. It’s those of the opposite end that require an objective assessment.
Does the dissatisfied voice raise a legitimate point? If so, then acknowledge it. Your response to criticism will say more about you than it will a customer’s bad experience.
However, if the comments are unwarranted or inaccurate or simply not true, then be sure to see your loyal clients/customers come to your defence. Talk about validation!