Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League.A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
communication
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Performing with no audience
Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could.Would you feel confident performing your daily duties with that many people watching and critiquing your every move?Some of us thrive working in front …
Hire a journalist, not a janitor.
You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content?Dentists specialize in teeth, not telecommunications. Much like the leader of your …
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2020 is over and here are Martin Charlton Communication’s predictions for 2021
Be prepared for the unexpectedNavigating through a global pandemic taught us a lot.From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
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The Only Audit That You Will Welcome – Communication Audit
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months.But where to start?One of the best things is to take a good look at what you are currently doing before you look ahead.At Martin Charlton …
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Navigating a pandemic
The Internet is never closed.Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away.Lean …
What we can learn from the Biden campaign’s failure to purchase a domain name.
The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign.What are the lessons that we …
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Election 2019: Staying on message
The Canadian federal election campaign has reached the halfway mark - the first leader’s debate has happened (Prime Minister Justin Trudeau did not participate), and the campaign planes and buses are crossing the country.In the final days before …
Need communications help? Hire former political aides.
If you glance at Martin Charlton Communication’s website you’ll see there’s former political staff that work on the team.It’s not a coincidence.Mary-Lynn Charlton, President of Martin Charlton Communications (MCC) and a former chief of staff …
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