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Saskaboom 2.0 Investing in Saskatchewan. Episode 3.

Martin Charlton / September 20, 2021

Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin joins host Dan Gold to take a look at the state of large-scale investment in Saskatchewan.Paul Martin is a veteran of the …

[Read more...] about Saskaboom 2.0 Investing in Saskatchewan. Episode 3.

News Stories Boost Your Publicity, Marketing Efforts

Martin Charlton / July 13, 2021

You are looking to grow your business.You have meetings, give presentations and send out marketing materials but you can do more.Telling your stories gives people a deeper look into your organization.Stories give others a sense of the …

[Read more...] about News Stories Boost Your Publicity, Marketing Efforts

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Spending Money on Communications – Is It Working?

Martin Charlton / June 1, 2021

“Hi, you have reached Martin Charlton Communications, how can I help you?”“We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?”At Martin Charlton Communications we get this …

[Read more...] about Spending Money on Communications – Is It Working?

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The power of social media

Martin Charlton / May 18, 2021

A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness.Also, because it’s just more efficient than standing atop …

[Read more...] about The power of social media

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How to create communications strategies and improve relationships in less time

Martin Charlton / May 11, 2021

We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help.It can prompt …

[Read more...] about How to create communications strategies and improve relationships in less time

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Hire a journalist, not a janitor.

Martin Charlton / January 27, 2021

You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content?Dentists specialize in teeth, not telecommunications. Much like the leader of your …

[Read more...] about Hire a journalist, not a janitor.

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Now is the time to tell your story

Martin Charlton / October 20, 2020

Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician.Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story.Media is starving for …

[Read more...] about Now is the time to tell your story

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The Internet is never closed.

Martin Charlton / April 16, 2020

Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away.Lean on your website and social media …

[Read more...] about The Internet is never closed.

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Dare We Say It?

Martin Charlton / August 8, 2019

There is a growing consensus among the bank economists that Saskatchewan’s economy will have trouble achieving one percent growth this year. But they may not have the benefit of seeing what’s going on the ground in these parts.Among the latest to …

[Read more...] about Dare We Say It?

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Hard to Get the Pulse

Martin Charlton / August 2, 2019

With the mishmash of economic and business signals swirling in global markets these days it’s hard to put your finger on how business owners in this province are positioning themselves.We have a few reports on business confidence – they are all …

[Read more...] about Hard to Get the Pulse

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