Your co-worker in a neighbouring office once a year visits an impoverished village in a foreign country to help rebuild decaying schools and homes.
To you, it’s heartwarming and unique story. But to a journalist, there’s so much more. No doubt, dozens of questions would pop up during a conversation about this nugget of news.
It’s a story that many would love to hear. To you, this story is nothing more than a casual chat in the office lunchroom. From an outsider’s perspective, especially that of a journalist, this is something that belongs on the front page of a newspaper or a lengthy feature in a magazine.
Sometimes it takes a trained eye to spot an intriguing story that others might overlook. Journalists specialize in spotting stories that are begging to be told. In the industry, it’s often referred to as something “that has legs”.
The view from outside the box is fresh and new.
It’s similar to that old sweater in the back of your closet that is destined for a garage sale next summer. To a friend, that sweater could be a treasure. First-time parents always are seeking advice on how to handle their new baby; perhaps other parents have success stories to share.
An external perspective is sometimes all it takes to unearth that diamond in the rough. A fresh look and a new take on something that is taken for granted could be repurposed and given life.
Occasionally, what makes news isn’t always obvious and in plain sight. This is a where a journalist’s keen eye can make the difference in finding that story and sharing it with an audience.
At Martin Charlton Communications we unlock the stories that will support your organization’s goals, and those which will protect your reputation in a crisis. Find out more by speaking to us 306 – 209 -1399 or email: email@example.com