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We all have a story to tell.
No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning.
Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of storytelling from a business perspective.
Through storytelling, we gain a better understanding of our coworkers, our neighbours, our clients and the businesses we frequent. Embedded in our stories is our knowledge and personal experiences, and we share these stories with almost everyone we associate with.
A well-told, engaging story is sticky. The anecdotes are better remembered when the presentation is memorable. (Sorry, dry information like statistics delivered through spreadsheets and graphs are easily forgotten).
People magazine for decades has been one of the top-selling publications. Why? Because people love to read about people. The biography and autobiography industry generated billions of dollars last year based on this fact.
As a business, telling your stories is critical for growth. It brings your audience closer to you.
Storytelling communicates ideas to your audience about your staff, your organization, your traditions and experiences and why others should care about your business.
Story has always been a key in selling ideas or products because it has always been a key to human psychology. Stories capture emotions, which we all have. And stories make it easier for us to understand and remember complex ideas.
Take a deep dive into your company history. What’s your story? Who are your employees? What, if any, struggles did you experience and what steps did you take to overcome them? What makes your business different?
Storytelling can be delivered in various forms. There’s the old-fashioned and tried and true method of telling a story through the printed word. You also can be more interactive with your audience through video.
Of course, sharing your story is easier than ever thanks to social media channels.
So, what’s your story? It’s time to share it.
