Why is People Magazine consistently one of the most well-read magazines on the planet?
That’s easy. People love to read about other people.
Whether it’s a celebrity, a homemaker or just your average business professional, readers are drawn to stories that reveal a person’s character and expose the nuances that make us all unique.
Where is your favourite vacation destination? Your go-to local restaurant? Do you have an opinion on the lead story in the local news?
Share a story your audience will find interesting. Find a way to relate to people.
For example, Coca-Cola used personalization to launch its Share A Coke campaign, which involved printing common names on Coke bottles to attract more young people. The campaign helped the company grow sales for the first time in more than a decade.
In the corporate world, real people want to do business with real people. It’s the individual stories about a company’s staff that will set you apart from the dozens of competitors.
In order to offer a truly personal experience through marketing, give an identity for your company. This includes showing the human side of your business.
Share those stories online, because the Internet is never closed even if your office does at 5 p.m.
Give potential clients and customers an opportunity to learn what your company is about on your website and social media channels. In your content — whether it’s your homepage content, your blog posts, social media bios — write as a human speaking to other humans.
This is your chance to show your creative side, rather than using stuffy business dialogue that makes you sound robotic. While you want to avoid sounding too relaxed or unprofessional, that doesn’t mean you can’t let your personality show.
Everyone has a story to tell. What’s yours?