Martin Charlton Communications
We tell your stories
In a world where social media is growing in importance for corporate communication and businesses are being told at every opportunity they need to build a brand or tell their story, little guidance is offered in just how to do that.The most …
[Read more...] about Listen for emotion to identify messages to use in telling your story
In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge.That may be the primary lesson offered by the issues related …
[Read more...] about Edgy tourism slogans for marketing Regina offer lesson
The way the news was shared about last week’s Titan disaster in the North Atlantic is a textbook case on how to handle the flow of information in a crisis.The back story here relates to how Canadian public officials handle crisis information. …
