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Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …
Blog
First-person storytelling
Thanks to a limitless resource called the Internet, we are inundated with stories on any subject we desire. But it’s easy to feel overwhelmed and lost when searching for information, especially when it entails complex societal issues. These …
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Social media presence
Even at the best of times, social media platforms can be a minefield. But that shouldn’t deter you from sharing your content with the online community. Social media can be challenging to navigate, yet they’re also the most efficient means of …
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The importance of content
A few seconds ago, you posted on social media something clever and informative that will surely attract thousands of customers. You’ve since hit the refresh button on your browser a few times impatiently waiting to see comments pour in and the …
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Why write a business blog?
A business blog equals business opportunity. Blogging, especially when combined with social media, is a powerful way to promote your business online. Tell the story of your business, your staff and share related industry news in your blog …
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Bad writing affects your brand
Typos, grammatical errors and poor punctuation are examples of sloppy writing. And if you take a lazy and careless approach to content, what does that say about your company as a whole? If you want your business reputation to be professional, …
World Book Day 2021
We thought we would take this opportunity to ask the Martin Charlton team to share their thoughts on two books that they would recommend. Some of our team chose their latest reads, others have taken titles which relate to their work or personal …
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Performing with no audience
Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could. Would you feel confident performing your daily duties with that many people watching and critiquing your every move? Some of us thrive working in front …
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Don’t be boring. Be human.
Most of us have a personal life with hobbies and interests when we’re away from the office. It’s important to give your clients and customers a peek into what makes you tick. Why is People magazine consistently one of the most well-read magazines …
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Consider the source
What are you reading? What are you watching? What are you listening to? Answers to these questions seem limitless when you consider the average person encounters upwards of 10,000 news headlines per day, some of them factual and others that live …
