Two Saskatchewan companies, Fraser Strategy Inc. and Martin Charlton Communications, today announced a new strategic alliance creating one of western Canada’s largest full-service communications entities. “While our business is successful we …
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Listen for emotion to identify messages to use in telling your story
In a world where social media is growing in importance for corporate communication and businesses are being told at every opportunity they need to build a brand or tell their story, little guidance is offered in just how to do that. The most …
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Cabinet shuffles show that the Saskatchewan government plays it safe
Premier Scott Moe unveiled a new cabinet this week. While there are a few surprises, it keeps in line with previous shuffles of his by playing it safe. This cabinet will be the one that leads the Saskatchewan Party through to the next election. …
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What do the results of Saskatchewan’s recent by-elections mean?
Three by-elections were held in the province this week. Going into the vote the Saskatchewan Party was defending the three seats, two urban based and one rural. Once the votes were counted the NDP reclaimed the two city constituencies which had …
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Edgy tourism slogans for marketing Regina offer lesson
In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge. That may be the primary lesson offered by the issues related …
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Communication during Titan crisis reflects Canadian agencies’ hesitancy to provide public information
The way the news was shared about last week’s Titan disaster in the North Atlantic is a textbook case on how to handle the flow of information in a crisis. The back story here relates to how Canadian public officials handle crisis information. …
The main issue in the Alberta election was hiding in plain sight
Alberta voters re-elected a United Conservative Party (UCP) majority government this week. Comparing Alberta politics to Saskatchewan politics is common because our neighbour to the west shares many of the same issues that drive voter …
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Cost of living pressures continue in Saskatchewan as provincial election draws closer
The Saskatchewan Party government released its 2023-24 budget this week. The biggest news coming from it was the government announcing a $1 billion surplus. Resource revenue in the province has climbed significantly over the past year which has …
What to expect for Saskatchewan’s economy and politics in 2023
2023 will be a challenging year for Canada -- both economically and politically -- however Saskatchewan will weather the headwinds better than most jurisdictions. Most economic forecasts point to a Canadian economy slowing down with high interest …
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Pierre Poilievre win signals shift in Conservative Party
The election of Pierre Poilievre as the new Leader of the Conservative Party of Canada is significant in many ways. Poilievre delivered a first round knock-out to his leadership rivals with a commanding result of over 68 percent of the vote. In …
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