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SUMMARY: Bring others up to speed on your organization’s current status by consistently sharing news about your people and their activities. The Martin Charlton Communications Newsroom journalists work with you to identify and create a volume of stories. This series of blogs explains why that matters.
If you want to go fast, go alone. If you want to go far, go together.
How often have you read or heard this? Here’s what this means, from our perspective at the Martin Charlton Communications Newsroom.
For others to get on board with your organization, they need to understand who you are and what you are trying to accomplish.
Investing the time and resources into telling your story invites others join you on your journey.
This is especially true if you are an organization that is doing something innovative.
If what you are doing is fresh and unique, others won’t automatically recognize what it is or why it matters. When your methods or objectives are not commonly known or understood, it will take others some time to learn. They haven’t seen it or experienced it before, so they will either have no perspective or their perspective will be distorted by what is familiar.
If you are working in an industry or field that has a long history, telling your stories can help shake up stereotypes and misconceptions. What those outside your organization think they know about you could be outdated. Refresh their perspective so they have clearer and more current ideas about you and your organization.
You can develop a website to provide the basics — the who, what and where of your organization.
But the basics aren’t enough for true buy-in.
Your stories give others a better feel for what your organization and its people are all about.
The transparency demonstrated by telling your stories proves you are reliable and honest.
Learning about you in action inspires confidence.
NEXT IN THE SERIES: Our next blog post will explain what types of stories can be found in your organization – and why this means you should have a news section or blog on your website.
