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MCC Newsroom

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News Stories Boost your Publicity, Marketing Efforts

Martin Charlton / June 15, 2021

You are looking to grow your business.You have meetings, give presentations and send out marketing materials but you can do more.Telling your stories gives people a deeper look into your organization.Stories give others a sense of the …

[Read more...] about News Stories Boost your Publicity, Marketing Efforts

Choose kindness

Martin Charlton / February 27, 2019

We don’t need an excuse to be kind to one another, but today brings extra incentive to choose kindness over everything else.Today is Pink Shirt Day across Canada. You’ll see tens of thousands of students and even a few adults wearing pink to …

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Always choose transparency

Martin Charlton / February 21, 2019

How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett.The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …

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Understanding social media

Martin Charlton / February 19, 2019

No one can question the power and reach of social media.Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease.Social …

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Responding to criticism

Martin Charlton / February 14, 2019

No one likes criticism. It can be humbling and difficult to hear.Unfortunately, it has become the norm and very much a reality of our online world.Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …

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Storytelling with Jeter, Pt. II

Martin Charlton / February 5, 2019

This is the second installment of a two-part series…The afternoon didn’t start on a positive note.Alex Rodriguez, the polarizing all-star, was the first person I saw inside the clubhouse. He stood in front of his locker, in full uniform, …

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Storytelling with Derek Jeter

Martin Charlton / February 4, 2019

What do you say when you’re face to face with Derek Jeter? What question hasn’t he been asked a hundred times by the thousands of reporters during his career? A man who is as guarded and bland as he is with the media, is there anything I could say or …

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Communication made easier

Martin Charlton / January 15, 2019

An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites.But taking on the role of an armchair communicator for your company …

[Read more...] about Communication made easier

Content created with interviews

Martin Charlton / January 9, 2019

Need an answer? Ask a question.Looking for clarification? Ask another question.One simple reason why an employer conducts job interviews with prospective employees is to ask direct questions that pertain to a person’s resume. It’s the most …

[Read more...] about Content created with interviews

Transformation to digital not improving Canadian newspapers revenues

Paul Martin / December 11, 2017

The demise of the Moose Jaw Times-Herald, a longstanding member of Saskatchewan’s media community, is the embodiment of a bigger transformation that is gripping the traditional media. …

[Read more...] about Transformation to digital not improving Canadian newspapers revenues

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