Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League. A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
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Be visual with words
Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead. Companies that value equity within the workforce or innovation through their work want to relay that to …
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That one staff member you’re missing
Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …
First-person storytelling
Thanks to a limitless resource called the Internet, we are inundated with stories on any subject we desire. But it’s easy to feel overwhelmed and lost when searching for information, especially when it entails complex societal issues. These …
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Social media presence
Even at the best of times, social media platforms can be a minefield. But that shouldn’t deter you from sharing your content with the online community. Social media can be challenging to navigate, yet they’re also the most efficient means of …
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The importance of content
A few seconds ago, you posted on social media something clever and informative that will surely attract thousands of customers. You’ve since hit the refresh button on your browser a few times impatiently waiting to see comments pour in and the …
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Why write a business blog?
A business blog equals business opportunity. Blogging, especially when combined with social media, is a powerful way to promote your business online. Tell the story of your business, your staff and share related industry news in your blog …
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Bad writing affects your brand
Typos, grammatical errors and poor punctuation are examples of sloppy writing. And if you take a lazy and careless approach to content, what does that say about your company as a whole? If you want your business reputation to be professional, …
World Book Day 2021
We thought we would take this opportunity to ask the Martin Charlton team to share their thoughts on two books that they would recommend. Some of our team chose their latest reads, others have taken titles which relate to their work or personal …
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Performing with no audience
Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could. Would you feel confident performing your daily duties with that many people watching and critiquing your every move? Some of us thrive working in front …
