Martin Charlton Communications
We tell your stories
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference? Make sure it’s news. You lose credibility if you send a release that has no news. Include only the facts. There is no room for self-promotion. Make it …
[Read more...] about Martin Charlton top 10 tips for writing news releases
It’s important that you tell your stories. The question is – how do I do it? To create a steady stream of news stories, you need to think like a journalist. At the core of journalism is storytelling. Journalists train to identify stories and …
[Read more...] about How to Create and Deliver Your News Stories
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
[Read more...] about News Stories Boost Your Publicity, Marketing Efforts
A website is an important tool to help you connect with those you need to reach. But there is more you can do to turn your website into a tool that deepens relationships, generates confidence and promotes broader understanding. Visitors to a …
To be successful, people need to understand who you are and what you are trying to accomplish. To do that, you need to invest time and resources into telling your story. This is especially true if you are an organization that is doing something …
[Read more...] about Tell Your Stories to Build Understanding
Government relations is nerve-wracking and can be hazardous if you go about it the wrong way. That’s why so many organizations hire professional government relations firms. If you chose to do it yourself, here are a few quick tips on what to do and …
[Read more...] about 10 Do’s And 10 Don’ts of Government Relations
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
[Read more...] about News Stories Boost your Publicity, Marketing Efforts
Last year was not an easy year for most leaders as they tried to navigate through the pandemic. Balancing public health with economic needs and personal freedom was a challenge for most jurisdictions and Alberta was not alone in this. The start of …
[Read more...] about The not so united conservative party of Alberta
“Hi, you have reached Martin Charlton Communications, how can I help you?” “We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?” At Martin Charlton Communications we get this …
[Read more...] about Spending Money on Communications – Is It Working?
Conservative leader Erin O’Toole recently unveiled his party’s environment platform to show that the Conservative Party has evolved on the climate change file. By embracing the policies of the Liberals, New Democrats and the Greens, O’Toole is …
[Read more...] about Western Conservative block not a sure thing for O’Toole
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