Author: Martin Charlton

News Stories Boost your Publicity, Marketing Efforts

Martin Charlton / June 15, 2021

You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …

The not so united conservative party of Alberta

Martin Charlton / June 8, 2021

Last year was not an easy year for most leaders as they tried to navigate through the pandemic. Balancing public health with economic needs and personal freedom was a challenge for most jurisdictions and Alberta was not alone in this. The start of …

Spending Money on Communications – Is It Working?

Martin Charlton / June 1, 2021

“Hi, you have reached Martin Charlton Communications, how can I help you?” “We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?” At Martin Charlton Communications we get this …

Western Conservative block not a sure thing for O’Toole

Martin Charlton / May 26, 2021

Conservative leader Erin O’Toole recently unveiled his party’s environment platform to show that the Conservative Party has evolved on the climate change file. By embracing the policies of the Liberals, New Democrats and the Greens, O’Toole is …

The power of social media

Martin Charlton / May 18, 2021

A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness. Also, because it’s just more efficient than standing atop …

How to create communications strategies and improve relationships in less time

Martin Charlton / May 11, 2021

We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help. It can prompt …

Knock, knock. Anyone home?

Martin Charlton / April 27, 2021

Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League. A lack of consistent communication and transparency, especially during an ongoing crisis like the current …

Be visual with words

Martin Charlton / April 21, 2021

Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead. Companies that value equity within the workforce or innovation through their work want to relay that to …

That one staff member you’re missing

Martin Charlton / April 13, 2021

Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …

First-person storytelling

Martin Charlton / April 6, 2021

Thanks to a limitless resource called the Internet, we are inundated with stories on any subject we desire. But it’s easy to feel overwhelmed and lost when searching for information, especially when it entails complex societal issues. These …

Martin Charlton

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