Crisis communications is a service Martin Charlton Communications has been relied on again and again to provide.
Recovering from a crisis happens more quickly and completely when it includes effective communications. Figuring out your communications strategy during a crisis can delay that recovery and require more work later to restore a damaged reputation, rebuild relationships and renew confidence.
A crisis communications strategy prepares an organization to quickly and effectively respond during a crisis. Adopting best practices will help improve the effectiveness of that strategy.
Many of those best practices will be shared by Mary-Lynn and Karen during 8th annual Saskatchewan Communications Forum in Regina in the middle of June.
Mary-Lynn has decades of experience working with organizations who have found themselves in the midst of crises. She can also help those who want to know how effective issues management can keep situations from developing into a crisis.
Karen brings a perspective on the appetite for information in a crisis as well as how journalists work to deliver information to satiate the appetite of the public. She, along with Mary-Lynn, will explain how, during a crisis, you can gather, process and distribute the information expected by those connected to your organization.
Urgency is critical in crisis communications. Mary-Lynn and Karen will explain how you can move quickly and efficiently in the midst of a crisis and why this urgency matters.
They will also describe what you should do right now. Every organization has its vulnerabilities and preparing in advance of a threat to an organization’s reputation or operations is how you get on the fast track to recovery.
Many find it challenging to keep their perspective when a crisis hits. Knowing about best practices can help snap you back into reality so you can handle the situation effectively. Those best practices are how you stay smart and strategic.
There is still time to register for this event. Find out about the other speakers and make it a full-day of learning from professionals working in Saskatchewan.