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communication

Best practices in crisis communications

Martin Charlton / June 10, 2022

Crisis communications is a service Martin Charlton Communications has been relied on again and again to provide.Recovering from a crisis happens more quickly and completely when it includes effective communications. Figuring out your …

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Knock, knock. Anyone home?

Martin Charlton / April 27, 2021

Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League.A lack of consistent communication and transparency, especially during an ongoing crisis like the current …

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Performing with no audience

Martin Charlton / March 2, 2021

Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could.Would you feel confident performing your daily duties with that many people watching and critiquing your every move?Some of us thrive working in front …

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2020 is over and here are Martin Charlton Communication’s predictions for 2021

Martin Charlton / January 21, 2021

Be prepared for the unexpectedNavigating through a global pandemic taught us a lot.From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …

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The Only Audit That You Will Welcome – Communication Audit

Martin Charlton / January 12, 2021

It’s the beginning of a new year and a perfect time to design a plan for the next 12 months.But where to start?One of the best things is to take a good look at what you are currently doing before you look ahead.At Martin Charlton …

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Bad writing makes you look like spam

Martin Charlton / January 5, 2021

One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing.Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …

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Navigating a pandemic

Martin Charlton / November 17, 2020

The Internet is never closed.Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away.Lean …

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Back in my day…

Martin Charlton / March 30, 2020

Written by Craig SlaterAs a child of the 1980s and 90s, I would understand if people from this generation are struggling with the concept of social distancing.Growing up during that time meant pickup football, baseball and shinny games with …

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Connecting during isolation

Martin Charlton / March 19, 2020

Quarantined, isolated and distanced? You’re not alone.Indeed, these are unprecedented times. But that doesn’t mean your business needs to resort to unprecedented measures.Think twice – rather, think creatively – before you cancel a staff …

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What’s your story?

Martin Charlton / September 13, 2019

We all have a story to tell.No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning.Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of …

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