Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League. A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
communication
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Performing with no audience
Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could. Would you feel confident performing your daily duties with that many people watching and critiquing your every move? Some of us thrive working in front …
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2020 is over and here are Martin Charlton Communication’s predictions for 2021
Be prepared for the unexpected Navigating through a global pandemic taught us a lot. From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
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The Only Audit That You Will Welcome – Communication Audit
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months. But where to start? One of the best things is to take a good look at what you are currently doing before you look ahead. At Martin Charlton …
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Bad writing makes you look like spam
One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing. Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …
Navigating a pandemic
The Internet is never closed. Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away. Lean …
Back in my day…
Written by Craig Slater As a child of the 1980s and 90s, I would understand if people from this generation are struggling with the concept of social distancing. Growing up during that time meant pickup football, baseball and shinny games with …
Connecting during isolation
Quarantined, isolated and distanced? You’re not alone. Indeed, these are unprecedented times. But that doesn’t mean your business needs to resort to unprecedented measures. Think twice – rather, think creatively – before you cancel a staff …
What’s your story?
We all have a story to tell. No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning. Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of …
Need communications help? Hire former political aides.
If you glance at Martin Charlton Communication’s website you’ll see there’s former political staff that work on the team. It’s not a coincidence. Mary-Lynn Charlton, President of Martin Charlton Communications (MCC) and a former chief of staff …
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