The Internet is never closed.
Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away.
Lean on your website and social media channels. They remain effective tools for sharing information, engaging with the public and conducting business. They carried your company earlier this year through the surge in online traffic when the majority of us conducted our work from home.
However, our economy has steadily gained momentum as businesses have re-opened their brick and mortar locations.
Is your company again open for business? If so, have hours of operation changed? Did your staff remain intact?
You owe it to your loyal clients and customers to share this information. With more eyes on your website and social media these days, now is the ideal time to let your customers know you’ve re-opened.
Update your content. Give your site a fresh look by sharing a story the local media missed in its haste in covering the pandemic. Perhaps you put a news release on pause or cancelled a high-profile event. Now is the time for Plan B.
Make your company relevant again, like it was before the pandemic overshadowed our reality.
Develop a short-term communications strategy to support sales and marketing.
Social media is an important vehicle for addressing stakeholders and customers because of its fast, relevant and interactive nature. Now would be a good time to increase your social media posts to engage the community.
Don’t be afraid to post fresh success and survival blogs of your platforms.
Without question, new routines and habits were formed during our time in isolation and quarantine. Don’t be overlooked or forgotten. Stay visible and top of mind.