storytelling

How to Create and Deliver Your News Stories

Martin Charlton / July 20, 2021

It’s important that you tell your stories.The question is – how do I do it?To create a steady stream of news stories, you need to think like a journalist.At the core of journalism is storytelling. Journalists train to identify stories and …

Tell Your Stories to Build Understanding

Martin Charlton / June 29, 2021

To be successful, people need to understand who you are and what you are trying to accomplish.To do that, you need to invest time and resources into telling your story.This is especially true if you are an organization that is doing something …

Spending Money on Communications – Is It Working?

Martin Charlton / June 1, 2021

“Hi, you have reached Martin Charlton Communications, how can I help you?”“We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?”At Martin Charlton Communications we get this …

How to create communications strategies and improve relationships in less time

Martin Charlton / May 11, 2021

We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help.It can prompt …

Be visual with words

Martin Charlton / April 21, 2021

Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead.Companies that value equity within the workforce or innovation through their work want to relay that to …

That one staff member you’re missing

Martin Charlton / April 13, 2021

Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action.Important company projects sometimes achieve greater success through creativity and advanced …

Don’t be boring. Be human.

Martin Charlton / March 2, 2021

Most of us have a personal life with hobbies and interests when we’re away from the office. It’s important to give your clients and customers a peek into what makes you tick.Why is People magazine consistently one of the most well-read magazines …

Podcast: More than just a trendy buzzword

Martin Charlton / February 2, 2021

We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast.Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …

Hire a journalist, not a janitor.

Martin Charlton / January 27, 2021

You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content?Dentists specialize in teeth, not telecommunications. Much like the leader of your …

2020 is over and here are Martin Charlton Communication’s predictions for 2021

Martin Charlton / January 21, 2021

Be prepared for the unexpectedNavigating through a global pandemic taught us a lot.From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …

storytelling

Footer

CONNECT WITH US