The importance of content

A few seconds ago, you posted on social media something clever and informative that will surely attract thousands of customers.

You’ve since hit the refresh button on your browser a few times impatiently waiting to see comments pour in and the ‘likes’ multiply.

This is a symptom of instant gratification. We crave it. Some of us are addicted to it.

That’s because we’ve been programmed to get everything and anything we want – now. No delays, no waiting.

This applies to the content you post on your website and social media channels.

But traditional content, when approached correctly, isn’t about instant gratification and veiled sales pitches. Instead, it’s about developing relationships and building trust with your customer base.

Both require patience and time to grow.

Tip: An ideal way to build strong connections with customers and website visitors is to interact with them online.

You want your content to be read, shared and ‘liked’ and for it to generate comments from your readers. Use that attention to your advantage through interaction.

One-way communication gives off an arrogant or disinterested look. Instead, respond to comments on your posts.

Not engaging with those who take the time to comment sends a message that you do not care about their input.

Interacting and engaging with your customers builds relationships and makes you look approachable. And isn’t that a part of your goal in the first place?

Martin Charlton Communications will help you build on your reputation and achieve your commercial goals through the implementation of an effective content and communication strategy from our team of experts. We’re here to grow your organization. Click here or call 306 584 1000