Growth

The power of social media

Martin Charlton / May 18, 2021

A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness. Also, because it’s just more efficient than standing atop …

How to create communications strategies and improve relationships in less time

Martin Charlton / May 11, 2021

We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help. It can prompt …

Social media presence

Martin Charlton / March 31, 2021

Even at the best of times, social media platforms can be a minefield. But that shouldn’t deter you from sharing your content with the online community. Social media can be challenging to navigate, yet they’re also the most efficient means of …

Hire a journalist, not a janitor.

Martin Charlton / January 27, 2021

You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content? Dentists specialize in teeth, not telecommunications. Much like the leader of your …

Now is the time to tell your story

Martin Charlton / October 20, 2020

Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician. Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story. Media is starving for …

The Internet is never closed.

Martin Charlton / April 16, 2020

Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away. Lean on your website and social media …

Growth

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