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Understanding social media

Kelly Gallagher / February 19, 2019

No one can question the power and reach of social media.Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease.Social …

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Understanding the reach, influence of social media

Paul Martin / October 29, 2018

Social media is many things – powerful, influential and a networking goldmine, just to name a few. It also can be misleading and inaccurate. …

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Wendy’s wins social media

Kelly Gallagher / September 19, 2018

It's increasingly common for a brand to stand their ground and "clapback" with a sharp or funny comment. Key to the response is, above all else, a sarcastic tone. …

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You said what on Twitter?

Kelly Gallagher / July 31, 2018

For some, history has a way of repeating itself. For others, history has an inopportune time of resurfacing. …

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