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How would your reputation stand if you spoke off-the-record to a journalist and it ended up being reported in a public forum?
Let’s change the scenario slightly, away from the media, you make an off-the-cuff comment that causes issues with stakeholders or regulators? What will be the impact?
Canadian Prime Minister Justin Trudeau, U.K. Prime Minister Boris Johnson, French President Emmanuel Macron, and Dutch Prime Minister Mark Rutte were apparently caught gossiping about U.S. President Donald Trump at the NATO summit in London.
Martin Charlton Communications leads a range of media and message training sessions with clients depending on their precise requirements.
Sessions always include message training and on-camera role-play using real scenarios and professionally trained journalists. Then clients opt for specific modules addressing social media, crisis communication preparedness and other customized content.
From corporations to not-for-profits, political figures to small businesses, reputation matters. It’s essential to follow the established rules of engagement when interacting with media.
One of the basic rules to follow is to not be indiscreet when you are aware that a journalist is in your location…Nothing is off the record.
In the example here, we know that the leaders were not wearing microphones, but they were in an environment where reporters would have recording equipment.
A very high quality shotgun microphone such as the Sennheiser MKH416-P48 is designed to only pic up sound in the direction it is pointed, it filters out a lot of background noise. This is why when President Macron speaks, the audio is unclear.
Experienced journalists will know the likelihood of someone being indiscreet. Therefore they will bring the right equipment to get a scoop.
Martin Charlton media training has been delivered to thousands of leaders and professionals since our inception. Don’t leave yourself exposed, be prepared for any scenario by following steps in the most trusted media training program in Western Canada.
Contact us today, protect your reputation, protect your organization.
306 584 1000 | hello@martincharlton.ca
