You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content?Dentists specialize in teeth, not telecommunications. Much like the leader of your …
reputation
How not to handle a crisis Part II
Despite the long list of changes and new normals we’ve had to accept this year, one thing remains the same – a hatred for the Houston Astros.It’s a hatred every bit as fresh as it was in January when Major League Baseball commissioner Rob Manfred …
How not to handle a crisis: Part I
The Houston Astros found themselves at the core of two of professional sports’ most recent and most talked about scandals.For their role in these bombshell stories, the Astros took centre stage of the news cycle for several weeks. And how the …
![pexels-photo-3902881[1]](https://martincharlton.ca/wp-content/uploads/2020/03/pexels-photo-39028811-1000x700.jpeg)
COVID-19 pandemic
We are living in unprecedented times due to COVID-19 – things are changing hourly and many of us are struggling to keep up.Martin Charlton Communications is working with organizations to help them communicate to their employees, stakeholders and …
PR moments from 2019
Justin Trudeau BlackfaceNot one. Not two. But three photos of Justin Trudeau wearing blackface surfaced just weeks before the 2019 federal election.Three strikes and you’re out is usually how it works. But Trudeau was re-elected prime …
Message and Media Training 101: World leaders caught at NATO event.
How would your reputation stand if you spoke off-the-record to a journalist and it ended up being reported in a public forum?Let's change the scenario slightly, away from the media, you make an off-the-cuff comment that causes issues with …
[Read more...] about Message and Media Training 101: World leaders caught at NATO event.
What we can learn from the Biden campaign’s failure to purchase a domain name.
The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign.What are the lessons that we …
[Read more...] about What we can learn from the Biden campaign’s failure to purchase a domain name.
Always choose transparency
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett.The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
Responding to criticism
No one likes criticism. It can be humbling and difficult to hear.Unfortunately, it has become the norm and very much a reality of our online world.Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
Crisis hits: Are you prepared?
Remember those monthly fire drills from elementary school? They served as a teaching moment for all students in how to act should there ever be a real fire emergency.A similar procedure should be in place at work – not a fire drill, but a plan …
