A website is an important tool to help you connect with those you need to reach.
But there is more you can do to turn your website into a tool that deepens relationships, generates confidence and promotes broader understanding.
Visitors to a site like to see who works at an organization. Facts – such as names and titles – are important and accurate, but are uninspiring.
Who you are is so much more – your character, your experiences, your choices and accomplishments help round out the picture of what kind of person you are.
Stories give others a sense of the relationship they can expect with you and your team. It gives them insight into why you are the right people to work with.
Publishing an address is helpful so others can locate you.
But the story of who you are important is even more important.
The “about us” section on your site can succinctly explain what your organization is trying to accomplish.
But that summary should be supported with stories about your efforts, lessons learned, challenges faced and the goals accomplished.
Consistently updating your website with news stories about the people and activities of your organization gives your contacts a better understanding of you and why they should care about you.