Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin joins host Dan Gold to look at the state of business journalism in Saskatchewan and farther afield. Paul Martin is a veteran of the …
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Saskaboom 2.0 Investing in Saskatchewan. Episode 3.
Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin joins host Dan Gold to take a look at the state of large-scale investment in Saskatchewan. Paul Martin is a veteran of the …
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Employee vs contractor? The changing state of the workforce. Episode 2.
Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin joins host Dan Gold to go behind the headlines about the jobs market. Are there any new trends when it comes to the evolution of …
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Martin Charlton top 10 tips for writing news releases
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference? Make sure it’s news. You lose credibility if you send a release that has no news. Include only the facts. There is no room for self-promotion. Make it …
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How to Create and Deliver Your News Stories
It’s important that you tell your stories. The question is – how do I do it? To create a steady stream of news stories, you need to think like a journalist. At the core of journalism is storytelling. Journalists train to identify stories and …
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News Stories Boost Your Publicity, Marketing Efforts
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
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Why Your Website Needs a News Blog
A website is an important tool to help you connect with those you need to reach. But there is more you can do to turn your website into a tool that deepens relationships, generates confidence and promotes broader understanding. Visitors to a …
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Spending Money on Communications – Is It Working?
“Hi, you have reached Martin Charlton Communications, how can I help you?” “We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?” At Martin Charlton Communications we get this …
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How to create communications strategies and improve relationships in less time
We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help. It can prompt …
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Hire a journalist, not a janitor.
You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content? Dentists specialize in teeth, not telecommunications. Much like the leader of your …
