The power of social media

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A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness.

Also, because it’s just more efficient than standing atop the roof of your store and shouting through a megaphone to customers your store hours and promoting sales and special features.

The power of social media and its reach has been magnified during the pandemic. Businesses relied on their online presence to connect with customers and sustain relationships despite the uncertainty caused by shutdowns and no in-store shopping. Social media channels were their lifelines to the public.

Restaurants tantalized customers through Instagram and posted photos of lunch and dinner specials and encouraged takeout and curbside pickup. Retail outlets relied on their websites for online shoppers and the promotion of new stock and sales.

Even a simple post on Twitter or Facebook to engage your customers and let them know you’re still in business is important in staying top of mind.

Social media users check their accounts several times a day and stay engaged for longer periods, especially during the pandemic. So, position your business accordingly and be where the people are. Social media gives you the opportunity to connect with followers each time they log in.

But your social media presence extends beyond the creation of an account. You need a strategy in how you’re going to connect with followers.

Conversation is king when it comes to social media and community management. Your content is a conversation starter. With billions of pieces of content online, understanding the needs of your audience and delivering quality content is key.

Your platforms need consistent feedings of fresh content. A dormant account will result a mass migration of customers.

Engage with your followers. Respond to their questions and comments. Pose your own questions to generate conversation.

Social media channels can be valuable and powerful tools for any business. But every tool needs to be used properly to ensure success.

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Martin Charlton Communications works with organizations to tell their stories on all major platforms. Inspire and grow your audience with support from our content and digital teams. Call 306 584 1000 or complete the form below.