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marketing

Edgy tourism slogans for marketing Regina offer lesson

Paul Martin / July 14, 2023

In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge.That may be the primary lesson offered by the issues related …

[Read more...] about Edgy tourism slogans for marketing Regina offer lesson

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How to Create and Deliver Your News Stories

Kelly Gallagher / July 20, 2021

It’s important that you tell your stories.The question is – how do I do it?To create a steady stream of news stories, you need to think like a journalist.At the core of journalism is storytelling. Journalists train to identify stories and …

[Read more...] about How to Create and Deliver Your News Stories

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The power of social media

Kelly Gallagher / May 18, 2021

A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness.Also, because it’s just more efficient than standing atop …

[Read more...] about The power of social media

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How to create communications strategies and improve relationships in less time

Kelly Gallagher / May 11, 2021

We all want to be better at what we do — to become smarter, spend less, move more quickly, and create more of an impact. Finding the time to get it all done can be a challenge. Getting an outside perspective can help.It can prompt …

[Read more...] about How to create communications strategies and improve relationships in less time

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Knock, knock. Anyone home?

Kelly Gallagher / April 27, 2021

Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League.A lack of consistent communication and transparency, especially during an ongoing crisis like the current …

[Read more...] about Knock, knock. Anyone home?

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That one staff member you’re missing

Kelly Gallagher / April 13, 2021

Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action.Important company projects sometimes achieve greater success through creativity and advanced …

[Read more...] about That one staff member you’re missing

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Social media presence

Kelly Gallagher / March 31, 2021

Even at the best of times, social media platforms can be a minefield.But that shouldn’t deter you from sharing your content with the online community.Social media can be challenging to navigate, yet they’re also the most efficient means of …

[Read more...] about Social media presence

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Podcast: More than just a trendy buzzword

Kelly Gallagher / February 2, 2021

We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast.Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …

[Read more...] about Podcast: More than just a trendy buzzword

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The Only Audit That You Will Welcome – Communication Audit

Kelly Gallagher / January 12, 2021

It’s the beginning of a new year and a perfect time to design a plan for the next 12 months.But where to start?One of the best things is to take a good look at what you are currently doing before you look ahead.At Martin Charlton …

[Read more...] about The Only Audit That You Will Welcome – Communication Audit

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Social media advertising

Kelly Gallagher / November 3, 2020

We don’t always get what we pay for.  Businesses always will accept your money. The more you have, the happier they’ll be.  But the amount you’re spending shouldn’t be the focus. Instead, it …

[Read more...] about Social media advertising

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  • Edgy tourism slogans for marketing Regina offer lesson

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