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A business blog equals business opportunity. Blogging, especially when combined with social media, is a powerful way to promote your business online. Tell the story of your business, your staff and share related industry news in your blog …
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Bad writing affects your brand
Typos, grammatical errors and poor punctuation are examples of sloppy writing. And if you take a lazy and careless approach to content, what does that say about your company as a whole? If you want your business reputation to be professional, …
World Book Day 2021
We thought we would take this opportunity to ask the Martin Charlton team to share their thoughts on two books that they would recommend. Some of our team chose their latest reads, others have taken titles which relate to their work or personal …
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Performing with no audience
Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could. Would you feel confident performing your daily duties with that many people watching and critiquing your every move? Some of us thrive working in front …
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Don’t be boring. Be human.
Most of us have a personal life with hobbies and interests when we’re away from the office. It’s important to give your clients and customers a peek into what makes you tick. Why is People magazine consistently one of the most well-read magazines …
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Consider the source
What are you reading? What are you watching? What are you listening to? Answers to these questions seem limitless when you consider the average person encounters upwards of 10,000 news headlines per day, some of them factual and others that live …
Traditional media seriously challenged
Once upon a time, traditional media outlets didn’t have to worry about the Internet and social media. This provided them immense power in a community as the carriers of news and information. But those days are long in the past and consumers of …
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Now you’re the news outlet
A company’s website and social media presence acts as a portal to the world. The Internet, along with platforms like Facebook and Twitter, carry immense power and possess the capability of connecting a company’s brand to billions of potential …
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Podcast: More than just a trendy buzzword
We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast. Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …
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Hire a journalist, not a janitor.
You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content? Dentists specialize in teeth, not telecommunications. Much like the leader of your …
