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The equalization program and how it applies to each province has often been criticized that it does the opposite of its intention. Western Canadian taxpayers who pay into the federal system question why those payment go towards other …
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Welcome back, Karen!
A familiar face has reentered the fold at Martin Charlton Communications. Karen Brownlee has resumed her role as Director of Editorial Content. Karen brings with her 15 years of experience working as a …
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Communicate with confidence during a crisis
There is a lot of interest in issues management and crisis communications. Issues management - the process organizations go through to manage an issue before it becomes a crisis – and crisis communications are top-of-mind in our current environment …
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Martin Charlton top 10 tips for writing news releases
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference? Make sure it’s news. You lose credibility if you send a release that has no news. Include only the facts. There is no room for self-promotion. Make it …
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How to Create and Deliver Your News Stories
It’s important that you tell your stories. The question is – how do I do it? To create a steady stream of news stories, you need to think like a journalist. At the core of journalism is storytelling. Journalists train to identify stories and …
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News Stories Boost Your Publicity, Marketing Efforts
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
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Why Your Website Needs a News Blog
A website is an important tool to help you connect with those you need to reach. But there is more you can do to turn your website into a tool that deepens relationships, generates confidence and promotes broader understanding. Visitors to a …
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Tell Your Stories to Build Understanding
To be successful, people need to understand who you are and what you are trying to accomplish. To do that, you need to invest time and resources into telling your story. This is especially true if you are an organization that is doing something …
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10 Do’s And 10 Don’ts of Government Relations
Government relations is nerve-wracking and can be hazardous if you go about it the wrong way. That’s why so many organizations hire professional government relations firms. If you chose to do it yourself, here are a few quick tips on what to do and …
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News Stories Boost your Publicity, Marketing Efforts
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
[Read more...] about News Stories Boost your Publicity, Marketing Efforts
