You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content? Dentists specialize in teeth, not telecommunications. Much like the leader of your …
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2020 is over and here are Martin Charlton Communication’s predictions for 2021
Be prepared for the unexpected Navigating through a global pandemic taught us a lot. From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
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The Only Audit That You Will Welcome – Communication Audit
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months. But where to start? One of the best things is to take a good look at what you are currently doing before you look ahead. At Martin Charlton …
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Bad writing makes you look like spam
One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing. Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …
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Discover your website’s secret weapon and why it matters.
Congratulations! You have a website and a profile on social media channels. Now what? Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media …
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What is Public Relations?
Public relations is about building relationships between you and your stakeholders, members, customers, government, employees or the general public. Why is it important to build relationships? Without them you lose customers or members, your …
The sky is not falling
The possibility of the grass being greener on the other side is real if you want it to be. That glass can be half full if you take the right viewpoint. And, yes, we can draw several positives from this mentally draining and physically debilitating …
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Beware Of The Media
As you read this you should be skeptical of the words I have chosen to share with you. In fact, you should be constantly skeptical of the words anyone in the media delivers. It is part of being a conscientious citizen….you should always question what …
Telling your story to government
The Moe government recently announced a new Cabinet following its successful re-election in October. Some familiar faces remained such as Finance Minister Donna Harpauer. However, some high-profile portfolios changed such as health and …
Navigating a pandemic
The Internet is never closed. Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away. Lean …
