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How to Create and Deliver Your News Stories

Martin Charlton / July 20, 2021

It’s important that you tell your stories. The question is – how do I do it? To create a steady stream of news stories, you need to think like a journalist. At the core of journalism is storytelling. Journalists train to identify stories and …

News Stories Boost Your Publicity, Marketing Efforts

Martin Charlton / July 13, 2021

You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …

Tell Your Stories to Build Understanding

Martin Charlton / June 29, 2021

To be successful, people need to understand who you are and what you are trying to accomplish. To do that, you need to invest time and resources into telling your story. This is especially true if you are an organization that is doing something …

Spending Money on Communications – Is It Working?

Martin Charlton / June 1, 2021

“Hi, you have reached Martin Charlton Communications, how can I help you?” “We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?” At Martin Charlton Communications we get this …

Be visual with words

Martin Charlton / April 21, 2021

Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead. Companies that value equity within the workforce or innovation through their work want to relay that to …

The importance of content

Martin Charlton / March 23, 2021

A few seconds ago, you posted on social media something clever and informative that will surely attract thousands of customers. You’ve since hit the refresh button on your browser a few times impatiently waiting to see comments pour in and the …

Why write a business blog?

Martin Charlton / March 16, 2021

A business blog equals business opportunity. Blogging, especially when combined with social media, is a powerful way to promote your business online. Tell the story of your business, your staff and share related industry news in your blog …

Bad writing affects your brand

Martin Charlton / March 9, 2021

Typos, grammatical errors and poor punctuation are examples of sloppy writing. And if you take a lazy and careless approach to content, what does that say about your company as a whole? If you want your business reputation to be professional, …

Podcast: More than just a trendy buzzword

Martin Charlton / February 2, 2021

We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast. Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …

There’s a story behind every person, every company and every business plan.

Martin Charlton / August 14, 2020

For the people directly involved, they may not share the same level of intrigue as someone looking in from the outside. Martin Charlton Communications has an interesting story of how it got its start. Your company does too. Who are your …

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