We all have a story to tell. No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning. Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of …
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Think like a journalist…
Your co-worker in a neighbouring office once a year visits an impoverished village in a foreign country to help rebuild decaying schools and homes. To you, it’s heartwarming and unique story. But to a journalist, there’s so much more. No doubt, …
Content focus should be people
If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members. Want more clicks on your social media channels? Tell stories about people. The Seattle …
Responding to criticism
No one likes criticism. It can be humbling and difficult to hear. Unfortunately, it has become the norm and very much a reality of our online world. Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
Communication made easier
An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites. But taking on the role of an armchair communicator for your company …
Content created with interviews
Need an answer? Ask a question. Looking for clarification? Ask another question. One simple reason why an employer conducts job interviews with prospective employees is to ask direct questions that pertain to a person’s resume. It’s the most …
How well is your website telling your unique story?
How well is your story being told by your website? …
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