Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin joins host Dan Gold to look at the state of business journalism in Saskatchewan and farther afield. Paul Martin is a veteran of the …
media
Martin Charlton top 10 tips for writing news releases
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference? Make sure it’s news. You lose credibility if you send a release that has no news. Include only the facts. There is no room for self-promotion. Make it …
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Consider the source
What are you reading? What are you watching? What are you listening to? Answers to these questions seem limitless when you consider the average person encounters upwards of 10,000 news headlines per day, some of them factual and others that live …
Traditional media seriously challenged
Once upon a time, traditional media outlets didn’t have to worry about the Internet and social media. This provided them immense power in a community as the carriers of news and information. But those days are long in the past and consumers of …
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Beware Of The Media
As you read this you should be skeptical of the words I have chosen to share with you. In fact, you should be constantly skeptical of the words anyone in the media delivers. It is part of being a conscientious citizen….you should always question what …
PR moments from 2019
Justin Trudeau Blackface Not one. Not two. But three photos of Justin Trudeau wearing blackface surfaced just weeks before the 2019 federal election. Three strikes and you’re out is usually how it works. But Trudeau was re-elected prime …
Message and Media Training 101: World leaders caught at NATO event.
How would your reputation stand if you spoke off-the-record to a journalist and it ended up being reported in a public forum? Let's change the scenario slightly, away from the media, you make an off-the-cuff comment that causes issues with …
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Breaking the internet
If you watch this video, you're going to see a number of media training techniques that flow in to the interview effortlessly. From the importance of knowing your key messages and being comfortable on screen, to focusing on what you want to talk …
Always choose transparency
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett. The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
Storytelling with Jeter, Pt. II
This is the second installment of a two-part series… The afternoon didn’t start on a positive note. Alex Rodriguez, the polarizing all-star, was the first person I saw inside the clubhouse. He stood in front of his locker, in full uniform, …
