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A social media presence for businesses is not optional. It is essential in a multitude of ways if your business expects to be successful, attract followers and grow through brand awareness. Also, because it’s just more efficient than standing atop …
Public Relations
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That one staff member you’re missing
Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …
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Why write a business blog?
A business blog equals business opportunity. Blogging, especially when combined with social media, is a powerful way to promote your business online. Tell the story of your business, your staff and share related industry news in your blog …
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Discover your website’s secret weapon and why it matters.
Congratulations! You have a website and a profile on social media channels. Now what? Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media …
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What is Public Relations?
Public relations is about building relationships between you and your stakeholders, members, customers, government, employees or the general public. Why is it important to build relationships? Without them you lose customers or members, your …
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COVID-19 pandemic
We are living in unprecedented times due to COVID-19 – things are changing hourly and many of us are struggling to keep up. Martin Charlton Communications is working with organizations to help them communicate to their employees, stakeholders and …
PR moments from 2019
Justin Trudeau Blackface Not one. Not two. But three photos of Justin Trudeau wearing blackface surfaced just weeks before the 2019 federal election. Three strikes and you’re out is usually how it works. But Trudeau was re-elected prime …
How NOT to handle a crisis
Tuesday was a day to forget for the Houston Astros organization. Yes, the team lost Game 1 of the World Series at home to the Washington Nationals. But the story is much worse than that. The behaviour of a select few should serve as a …
Communication made easier
An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites. But taking on the role of an armchair communicator for your company …
Storytelling with a deeper impact
Champ Pederson won’t get a game-winning hit in the World Series this year. In fact, he’s not even on the Los Angeles Dodgers’ playoff roster. Though he’s every bit a part of the team as his younger brother Joc Pederson, an outfielder in his third …
