We don’t always get what we pay for. Businesses always will accept your money. The more you have, the happier they’ll be. But the amount you’re spending shouldn’t be the focus. Instead, it …
social media
Back in my day…
Written by Craig Slater As a child of the 1980s and 90s, I would understand if people from this generation are struggling with the concept of social distancing. Growing up during that time meant pickup football, baseball and shinny games with …
Connecting during isolation
Quarantined, isolated and distanced? You’re not alone. Indeed, these are unprecedented times. But that doesn’t mean your business needs to resort to unprecedented measures. Think twice – rather, think creatively – before you cancel a staff …
Content focus should be people
If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members. Want more clicks on your social media channels? Tell stories about people. The Seattle …
Choose kindness
We don’t need an excuse to be kind to one another, but today brings extra incentive to choose kindness over everything else. Today is Pink Shirt Day across Canada. You’ll see tens of thousands of students and even a few adults wearing pink to …
Always choose transparency
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett. The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
Understanding social media
No one can question the power and reach of social media. Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease. Social …
Responding to criticism
No one likes criticism. It can be humbling and difficult to hear. Unfortunately, it has become the norm and very much a reality of our online world. Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
Communication made easier
An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites. But taking on the role of an armchair communicator for your company …
Understanding the reach, influence of social media
Social media is many things – powerful, influential and a networking goldmine, just to name a few. It also can be misleading and inaccurate. …
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