It's increasingly common for a brand to stand their ground and "clapback" with a sharp or funny comment. Key to the response is, above all else, a sarcastic tone. …
social media
You said what on Twitter?
For some, history has a way of repeating itself. For others, history has an inopportune time of resurfacing. …
Why you should personalize your company
Why is People Magazine consistently one of the most well-read magazines on the planet? …
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Facebook’s news feed change encourages relationships over content marketing
Simon Sinek, Gair Maxwell and Ted Rubin all speak of the relationships behind the communications. Simon says focus on the why, Gair says people don’t care what you do, they care who you are and finally Ted talks of the return on relationships. …
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A case study in Saskatchewan politics: How social media with an agenda accelerates a crisis
We have seen politicians and business leaders over the years making statements to small fringe groups, and then being surprised when what is said goes public. …
How an outside perspective can spark a communications breakthrough
We all want to be better at what we do -- to become smarter, spend less, move more quickly, and create more of an impact. …
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