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What are you reading? What are you watching? What are you listening to? Answers to these questions seem limitless when you consider the average person encounters upwards of 10,000 news headlines per day, some of them factual and others that live …
media
Traditional media seriously challenged
Once upon a time, traditional media outlets didn’t have to worry about the Internet and social media. This provided them immense power in a community as the carriers of news and information. But those days are long in the past and consumers of …
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Beware Of The Media
As you read this you should be skeptical of the words I have chosen to share with you. In fact, you should be constantly skeptical of the words anyone in the media delivers. It is part of being a conscientious citizen….you should always question what …
Social media advertising
We don’t always get what we pay for. Businesses always will accept your money. The more you have, the happier they’ll be. But the amount you’re spending shouldn’t be the focus. Instead, it …
Breaking the internet
If you watch this video, you're going to see a number of media training techniques that flow in to the interview effortlessly. From the importance of knowing your key messages and being comfortable on screen, to focusing on what you want to talk …
Think like a journalist…
Your co-worker in a neighbouring office once a year visits an impoverished village in a foreign country to help rebuild decaying schools and homes. To you, it’s heartwarming and unique story. But to a journalist, there’s so much more. No doubt, …
