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Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …
PR
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Podcast: More than just a trendy buzzword
We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast. Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …
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The Only Audit That You Will Welcome – Communication Audit
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months. But where to start? One of the best things is to take a good look at what you are currently doing before you look ahead. At Martin Charlton …
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Discover your website’s secret weapon and why it matters.
Congratulations! You have a website and a profile on social media channels. Now what? Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media …
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What is Public Relations?
Public relations is about building relationships between you and your stakeholders, members, customers, government, employees or the general public. Why is it important to build relationships? Without them you lose customers or members, your …
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Now is the time to tell your story
Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician. Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story. Media is starving for …
What we can learn from the Biden campaign’s failure to purchase a domain name.
The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign. What are the lessons that we …
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