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Your office likely doesn’t have the capacity to host 50,000 guests. But imagine if it could. Would you feel confident performing your daily duties with that many people watching and critiquing your every move? Some of us thrive working in front …
Content Marketing
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Don’t be boring. Be human.
Most of us have a personal life with hobbies and interests when we’re away from the office. It’s important to give your clients and customers a peek into what makes you tick. Why is People magazine consistently one of the most well-read magazines …
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Now you’re the news outlet
A company’s website and social media presence acts as a portal to the world. The Internet, along with platforms like Facebook and Twitter, carry immense power and possess the capability of connecting a company’s brand to billions of potential …
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Podcast: More than just a trendy buzzword
We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast. Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …
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Social media advertising
We don’t always get what we pay for. Businesses always will accept your money. The more you have, the happier they’ll be. But the amount you’re spending shouldn’t be the focus. Instead, it …
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There’s a story behind every person, every company and every business plan.
For the people directly involved, they may not share the same level of intrigue as someone looking in from the outside. Martin Charlton Communications has an interesting story of how it got its start. Your company does too. Who are your …
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What’s your story?
We all have a story to tell. No, this doesn’t mean gossiping around the water cooler at work. Rather, it’s stories with much deeper meaning. Dan Gold, our director of digital strategy, recently spoke at an NSBA event about the importance of …
Breaking the internet
If you watch this video, you're going to see a number of media training techniques that flow in to the interview effortlessly. From the importance of knowing your key messages and being comfortable on screen, to focusing on what you want to talk …
Think like a journalist…
Your co-worker in a neighbouring office once a year visits an impoverished village in a foreign country to help rebuild decaying schools and homes. To you, it’s heartwarming and unique story. But to a journalist, there’s so much more. No doubt, …
Discover your website’s secret weapon and why it matters.
Congratulations! You have a website and a profile on social media channels. Now what? Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media and …
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