marketing

Listen for emotion to identify messages to use in telling your story

Paul Martin / January 26, 2024

In a world where social media is growing in importance for corporate communication and businesses are being told at every opportunity they need to build a brand or tell their story, little guidance is offered in just how to do that.The most …

Edgy tourism slogans for marketing Regina offer lesson

Paul Martin / July 14, 2023

In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge.That may be the primary lesson offered by the issues related …

How to Create and Deliver Your News Stories

Martin Charlton / July 20, 2021

It’s important that you tell your stories.The question is – how do I do it?To create a steady stream of news stories, you need to think like a journalist.At the core of journalism is storytelling. Journalists train to identify stories and …

That one staff member you’re missing

Martin Charlton / April 13, 2021

Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action.Important company projects sometimes achieve greater success through creativity and advanced …

Why write a business blog?

Martin Charlton / March 16, 2021

A business blog equals business opportunity.Blogging, especially when combined with social media, is a powerful way to promote your business online.Tell the story of your business, your staff and share related industry news in your blog …

Now you’re the news outlet

Martin Charlton / February 9, 2021

A company’s website and social media presence acts as a portal to the world.The Internet, along with platforms like Facebook and Twitter, carry immense power and possess the capability of connecting a company’s brand to billions of potential …

Podcast: More than just a trendy buzzword

Martin Charlton / February 2, 2021

We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast.Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …

Discover your website’s secret weapon and why it matters.

Martin Charlton / April 7, 2019

Congratulations! You have a website and a profile on social media channels.Now what?Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media and …

Communication made easier

Martin Charlton / January 15, 2019

An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites.But taking on the role of an armchair communicator for your company …

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