The way the news was shared about last week’s Titan disaster in the North Atlantic is a textbook case on how to handle the flow of information in a crisis.The back story here relates to how Canadian public officials handle crisis information. …
public relations
Martin Charlton top 10 tips for writing news releases
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference?Make sure it’s news. You lose credibility if you send a release that has no news.Include only the facts. There is no room for self-promotion.Make it …
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That one staff member you’re missing
Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action.Important company projects sometimes achieve greater success through creativity and advanced …
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Podcast: More than just a trendy buzzword
We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast.Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …
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What is Public Relations?
Public relations is about building relationships between you and your stakeholders, members, customers, government, employees or the general public.Why is it important to build relationships?Without them you lose customers or members, your …
