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Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action. Important company projects sometimes achieve greater success through creativity and advanced …
reputation
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Bad writing makes you look like spam
One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing. Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …
How not to handle a crisis Part II
Despite the long list of changes and new normals we’ve had to accept this year, one thing remains the same – a hatred for the Houston Astros. It’s a hatred every bit as fresh as it was in January when Major League Baseball commissioner Rob Manfred …
How not to handle a crisis: Part I
The Houston Astros found themselves at the core of two of professional sports’ most recent and most talked about scandals. For their role in these bombshell stories, the Astros took centre stage of the news cycle for several weeks. And how the …
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COVID-19 pandemic
We are living in unprecedented times due to COVID-19 – things are changing hourly and many of us are struggling to keep up. Martin Charlton Communications is working with organizations to help them communicate to their employees, stakeholders and …
PR moments from 2019
Justin Trudeau Blackface Not one. Not two. But three photos of Justin Trudeau wearing blackface surfaced just weeks before the 2019 federal election. Three strikes and you’re out is usually how it works. But Trudeau was re-elected prime …
Message and Media Training 101: World leaders caught at NATO event.
How would your reputation stand if you spoke off-the-record to a journalist and it ended up being reported in a public forum? Let's change the scenario slightly, away from the media, you make an off-the-cuff comment that causes issues with …
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What we can learn from the Biden campaign’s failure to purchase a domain name.
The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign. What are the lessons that we …
[Read more...] about What we can learn from the Biden campaign’s failure to purchase a domain name.
Crisis Communications in an Election
Photos that emerged this week of Prime Minister Justin Trudeau sporting a “black face” costume is an interesting lesson in crisis communications. On one hand, when this story broke, Trudeau’s first apology was textbook. Every crisis communications …
