Two Saskatchewan companies, Fraser Strategy Inc. and Martin Charlton Communications, today announced a new strategic alliance creating one of western Canada’s largest full-service communications entities.“While our business is successful we …
communications
Listen for emotion to identify messages to use in telling your story
In a world where social media is growing in importance for corporate communication and businesses are being told at every opportunity they need to build a brand or tell their story, little guidance is offered in just how to do that.The most …
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Edgy tourism slogans for marketing Regina offer lesson
In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge.That may be the primary lesson offered by the issues related …
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Knock, knock. Anyone home?
Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League.A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
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2020 is over and here are Martin Charlton Communication’s predictions for 2021
Be prepared for the unexpectedNavigating through a global pandemic taught us a lot.From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
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The Only Audit That You Will Welcome – Communication Audit
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months.But where to start?One of the best things is to take a good look at what you are currently doing before you look ahead.At Martin Charlton …
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Need communications help? Hire former political aides.
If you glance at Martin Charlton Communication’s website you’ll see there’s former political staff that work on the team.It’s not a coincidence.Mary-Lynn Charlton, President of Martin Charlton Communications (MCC) and a former chief of staff …
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Always choose transparency
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett.The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
Understanding social media
No one can question the power and reach of social media.Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease.Social …
Responding to criticism
No one likes criticism. It can be humbling and difficult to hear.Unfortunately, it has become the norm and very much a reality of our online world.Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
