Martin Charlton Communications
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In the world of communications and marketing, being edgy is the dream. The only problem is that you have to walk close to the edge to pull it off. And sometimes, too close to the edge. That may be the primary lesson offered by the issues related …
[Read more...] about Edgy tourism slogans for marketing Regina offer lesson
Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League. A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
Be prepared for the unexpected Navigating through a global pandemic taught us a lot. From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
[Read more...] about 2020 is over and here are Martin Charlton Communication’s predictions for 2021
It’s the beginning of a new year and a perfect time to design a plan for the next 12 months. But where to start? One of the best things is to take a good look at what you are currently doing before you look ahead. At Martin Charlton …
[Read more...] about The Only Audit That You Will Welcome – Communication Audit
If you glance at Martin Charlton Communication’s website you’ll see there’s former political staff that work on the team. It’s not a coincidence. Mary-Lynn Charlton, President of Martin Charlton Communications (MCC) and a former chief of staff …
[Read more...] about Need communications help? Hire former political aides.
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett. The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
No one can question the power and reach of social media. Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease. Social …
No one likes criticism. It can be humbling and difficult to hear. Unfortunately, it has become the norm and very much a reality of our online world. Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
Remember those monthly fire drills from elementary school? They served as a teaching moment for all students in how to act should there ever be a real fire emergency. A similar procedure should be in place at work – not a fire drill, but a plan …
This is the second installment of a two-part series… The afternoon didn’t start on a positive note. Alex Rodriguez, the polarizing all-star, was the first person I saw inside the clubhouse. He stood in front of his locker, in full uniform, …
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