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storytelling

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How to Create and Deliver Your News Stories

Martin Charlton / July 20, 2021

It’s important that you tell your stories.The question is – how do I do it?To create a steady stream of news stories, you need to think like a journalist.At the core of journalism is storytelling. Journalists train to identify stories and …

[Read more...] about How to Create and Deliver Your News Stories

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Spending Money on Communications – Is It Working?

Martin Charlton / June 1, 2021

“Hi, you have reached Martin Charlton Communications, how can I help you?”“We have a limited communications budget, and we aren’t sure if we are spending it in the right places - can you help?”At Martin Charlton Communications we get this …

[Read more...] about Spending Money on Communications – Is It Working?

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Be visual with words

Martin Charlton / April 21, 2021

Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead.Companies that value equity within the workforce or innovation through their work want to relay that to …

[Read more...] about Be visual with words

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That one staff member you’re missing

Martin Charlton / April 13, 2021

Your website needs to be fed fresh and engaging content regularly. Your social media posts require a tone that attracts an audience and spurs action.Important company projects sometimes achieve greater success through creativity and advanced …

[Read more...] about That one staff member you’re missing

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First-person storytelling

Martin Charlton / April 6, 2021

Thanks to a limitless resource called the Internet, we are inundated with stories on any subject we desire.But it’s easy to feel overwhelmed and lost when searching for information, especially when it entails complex societal issues. These …

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Don’t be boring. Be human.

Martin Charlton / March 2, 2021

Most of us have a personal life with hobbies and interests when we’re away from the office. It’s important to give your clients and customers a peek into what makes you tick.Why is People magazine consistently one of the most well-read magazines …

[Read more...] about Don’t be boring. Be human.

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Podcast: More than just a trendy buzzword

Martin Charlton / February 2, 2021

We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast.Podcasts are more popular than ever today. If you’re an Internet user, chances are you’ve listened …

[Read more...] about Podcast: More than just a trendy buzzword

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2020 is over and here are Martin Charlton Communication’s predictions for 2021

Martin Charlton / January 21, 2021

Be prepared for the unexpectedNavigating through a global pandemic taught us a lot.From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …

[Read more...] about 2020 is over and here are Martin Charlton Communication’s predictions for 2021

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Social media advertising

Martin Charlton / November 3, 2020

We don’t always get what we pay for.  Businesses always will accept your money. The more you have, the happier they’ll be.  But the amount you’re spending shouldn’t be the focus. Instead, it …

[Read more...] about Social media advertising

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Now is the time to tell your story

Martin Charlton / October 20, 2020

Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician.Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story.Media is starving for …

[Read more...] about Now is the time to tell your story

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Our work supports the success of our clients again and again by telling their stories to connect to people and to inspire action.

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