Two Saskatchewan companies, Fraser Strategy Inc. and Martin Charlton Communications, today announced a new strategic alliance creating one of western Canada’s largest full-service communications entities. “While our business is successful we …
Business
Listen for emotion to identify messages to use in telling your story
In a world where social media is growing in importance for corporate communication and businesses are being told at every opportunity they need to build a brand or tell their story, little guidance is offered in just how to do that. The most …
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Best practices in crisis communications
Crisis communications is a service Martin Charlton Communications has been relied on again and again to provide. Recovering from a crisis happens more quickly and completely when it includes effective communications. Figuring out your …
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Pair job creation with effective communications and government relations
Recruiting requires effective communication. Human resources professionals working to attract applicants in order to fill job opportunities should include communications in their strategy. We can explain how two Martin Charlton Communications …
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Cyber security crisis planning should include communications for reputation management
A cyber security crisis, such as a data breach, is a major threat to any organization’s reputation and, here in Saskatchewan, many in this province are interested in learning more about trends in cyber security. Cyber security is the focus of an …
Watching the freedom convoy of trucks from my couch in Saskatchewan
I had the luxury of watching the Saskatchewan version of the freedom convoy of trucks from my living room this weekend as it rolled by my home for five hours. The issue being expressed by the organizers of the freedom convoy had to do with the …
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Communicate with confidence during a crisis
There is a lot of interest in issues management and crisis communications. Issues management - the process organizations go through to manage an issue before it becomes a crisis – and crisis communications are top-of-mind in our current environment …
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Martin Charlton top 10 tips for writing news releases
Answer the WHY - why are you doing it? Why did this happen? Why does it make a difference? Make sure it’s news. You lose credibility if you send a release that has no news. Include only the facts. There is no room for self-promotion. Make it …
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News Stories Boost Your Publicity, Marketing Efforts
You are looking to grow your business. You have meetings, give presentations and send out marketing materials but you can do more. Telling your stories gives people a deeper look into your organization. Stories give others a sense of the …
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Why Your Website Needs a News Blog
A website is an important tool to help you connect with those you need to reach. But there is more you can do to turn your website into a tool that deepens relationships, generates confidence and promotes broader understanding. Visitors to a …
